the
of your
innovation
your games • your markets • your choices
All the services you need to exploit new market freedoms
It’s time to move beyond the narrow confines of markets dominated by Google and Apple and explore opportunities offered by direct-to-consumer (D2C) and multiple platform marketing. It’s time to find exprexion in your own ideas, your own endeavours.
For the first time in a long time, there are real opportunities for growth in the games industry, for vital margins. But with any exploration comes risk – a host of dangers to circumnavigate.
That’s where exprexion comes in. It is a suite of services that minimises your risk, allowing you to explore new market options without massive development costs, and with the expert guidance of people who have been operating in alternative markets for more than 10 years.
It’s the smart way to take the next step. It’s an exprexion of our confidence in taking on rapidly changing markets. It can be an exprexion of your belief in your market innovation.
the
FREEDOM
of
your games • your markets • your choices
The ultimate freedom
The ultimate freedom is to market direct to your existing and potential users. You can build better engagement with your audience, expanding revenue opportunities, and improving margins.
You might want to start the process by moving some in-app purchases from existing app-stores into your own web store. And at some point, you may wish to make your web store the core of your marketing.
Either way you’ll need to consider a bunch of stuff, stuff that exprexion-D2C offers.
What you get with exprexion-direct:
Seamless transfer from app store to web store or from advert to install without constant pop-ups and warnings
Frictionless payment systems to drive conversion rates and lifetime value
App store independence:
run your game with or without an app store so your users can connect with you from wherever they like to be
the
FREEDOM
of
your games • your markets • your choices
Expand into alternative markets
If you limit yourself to one or two big app stores, you miss out on consumers who use other markets.
With exprexion-markets, we offer a way to expand into alternative markets without much effort or upfront cost.
With no risk, you can quickly increase your game’s revenue and audience size.
Long experience helping game developers make the most of alternative markets
What you get with exprexion-markets:
We connect your game to new audiences through our technical expertise
We grow revenue streams through platform relations, and go-to-market planning
We support multiple channels but you have the simplicity of a single dashboard and a single settlement
Markets: case studies
Revenue boost on alternative stores for strategy game
Revenue boost on alternative stores for strategy game
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ONEMT: quality users who drive revenue show up through the alternative app stores
ONEMT: quality users who drive revenue show up through the alternative app stores
Read More
Staying popular across a range of app stores is key to building revenue for FunPlus
Staying popular across a range of app stores is key to building revenue for FunPlus
Read More
the
FREEDOM
of
your games • your markets • your choices
Create buzz round your games
Create buzz round your games so new users arrive not through a click but through sheer excitement.
Whether you go full-on D2C or choose to tap into multiple alternative markets, user acquisition (UA) has to be a big part of your plans. This is where exprexion-creators comes in.
These days, relying solely on programmatic advertising for UA is problematic. It’s hard to be sure whether you’ll earn back more than you spend. Anyway, the users it drives seem a bit half-hearted – they’ll give your game a go but they rarely seem to fully engage.
The exprexion-creators service adds a smarter, more creative way to drive users.
What you get with exprexion-creators:
Maximum ROI on user acquisition.
Micro and nano influencer marketing programmes.
Campaign creative and management.