Introducing Flexion

Flexion takes the best in games and markets them to broader audiences. With exprexion from Flexion, developers extend their reach while keeping control of costs, whether it’s through D2C, web store IAPs, pre-load app stores, alternative markets or influencer-based UA. We handle the technological challenges and eliminate marketing concerns. Our approach reduces your risk as you seek new market opportunities and minimises the costs of this investment.

As regulatory oversight and platform initiatives on user privacy become more onerous, it is increasingly difficult for developers to guarantee a return from marketing spend. Flexion has invested in creator marketing and multiple platform relations, through its exprexion suite of services, offering a next generation approach to building game audiences.

Operating as a bridge between developers, platforms, payment and network partners, audiences and influencers, exprexioin enhances game experience for users and revenue performance for the others. Everyone wins.

Flexion fast facts

Founded:
2007

HQ:
London

Offices:
Budapest,
Düsseldorf, London

Listed:
Nasdaq
First North,
Stockholm

Company type:
UK public limited
company (PLC)

Influencers:
Game influencer
marketing agency
Audiencly was
acquired in 2022

Vision

To become the world leader in marketing services for games in a growing and open market

Mission

To expand, innovate and provide marketing services and technology to the top games companies in the world

The games market

Although significant change is predicted in the games industry, it remains a huge market and continues to grow.

Demand for exprexion services is likely to continue to boom.

  • Revenue in the mobile games market is projected to reach US$98.74 billion in 2024.
  • Revenue is expected to show a compound annual growth rate (CAGR 2024-2027) of 6.39%, resulting in a projected market volume of US$118.90 billion by 2027.
  • The number of users is expected to reach 1.9 billion by 2027.
  • User penetration will be 22.1% in 2024 and is expected to rise to 23.3% by 2027.
  • China will be the largest source of revenue, predicted at US$34 million in 2024.
  • The average revenue per user (ARPU) in the mobile games market is projected to be US$57.64 in 2024.

Source: Statista

Our management team 

Jens Lauritzson

Chief Executive Officer

Jens Lauritzson

A pioneer and entrepreneur in gaming who leads Flexion, day to day. Jens has a great deal of experience, having previously worked for games companies and content aggregators.

Find Jens on Linkedin

Per Lauritzson

Chief Operating Officer

Per Lauritzson

Per has more than 15 years of hands-on experience as a problem solver in the web and mobile start up space. He has built Flexion's organisation from the beginning, setting up and recruiting for offices in London and Budapest.

Find Per on Linkedin

Adrian Kotowski

Founder of Audiencly, General Manager Influencer Marketing

Adrian Kotowski

Founder of the Düsseldorf-based influencer marketing agency acquired by Flexion in 2022, Adrian is in the vanguard of new user acquisition models for game developers and platforms.

Find Adrian on Linkedin

Victor Horbach

Chief Revenue Officer, General Manager Distribution

Victor Horbach

With more than 10 years’ experience in the games industry, Victor spearheads new business opportunities and is building teams to accelerate Flexion’s growth. He previously managed teams at Spil Games and Hachette Filipacchi.

Find Victor on Linkedin

Make contact

Email us at hello@flexionmobile.com and the best person to answer your query will get back to you as soon as they can

Find us

Headquarters
Flexion Mobile Plc
Unit G5 Harbour Yard
Chelsea Harbour
London SW10 0XD
United Kingdom
Audiencly influencer 
marketing agency 
(Flexion Germany)
Audiencly Düsseldorf
Duisburger Str. 44
40477 Düsseldorf
Germany
Flexion Hungary
Flexion Mobile Plc Magyarországi Fióktelepe
Budapest
Horvát utca 14-26. 3.em
1027
Hungary